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TRULY, MADLY, DEEPLY ENGAGED - THE NEW ERA OF MARKETING TO CANADIANS ONLINE
Search, behavioural targeting and social media are the newest and most intriguing ways to market products and services to Canadian consumers. Canadians submit more than 33 million words a day to search engines in Canada and internationally, and recent research by Yahoo! reveals how consumers’ use of new social media tools and product referral sites is changing the e-commerce landscape.
In this presentation, Kerry Munro will discuss how search marketing, behavioural targeting and social media platforms are having an impact on branding and direct response for marketers. Kerry will share the latest research in online consumer behaviour, and discuss examples of how companies across a range of industries are using these new tools with dramatic results.
ABOUT KERRY MUNRO
Kerry Munro joined Yahoo Canada as General Manager in 2005 after more than 20 years of executive management experience in the technology products and services sectors. In his role at Yahoo! Canada he is responsible for the company’s overall operation and strategic growth, and in the latter capacity he has significantly increased the size and influence of Yahoo!'s presence in Canada by expanding the operational staff, increasing revenue and making Yahoo! Canada one of the fastest growing Yahoo! business units worldwide.
His previous experience includes both corporate and entrepreneurial leadership positions such as leading new ventures, alliances and applications as a Senior Director at Bell Canada, and prior to that as founder and President of KBM Marketing which provided market analysis and business unit turnaround strategy for numerous Canadian corporations. He has also held executive marketing positions at leading technology companies including ACC TelEnterprises and Allstream. Mr. Munro is a graduate of the University of Toronto and has an MBA from Queen’s University. He is a frequent speaker at industry conferences and an in-demand media interview on the business of the Internet.
Kerry is also a member of the Young Presidents Organization (YPO) and was recently appointed to the Board of Directors of the Duke of Edinburgh's Awards program.
www.yahoo.ca
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